• Clarity of Data

The missing strategy to win back customers

What is Win-Back?

Customer win-back is a strategy to bring back lost customers and is effective in the telecom, airlines, and commercial banking industries. This often over looked population has a 4-8x higher likelihood of returning to your service than a new prospect starting your service.



 WinBackValue v2


The Logic20/20 Approach

Data-driven customer behavior modelling allows us to optimize and automate win-back campaigns at scale. We provide personalized & effective win-back offers through:


Automated targeting - Analyze spending patterns and customer attributes to identify high-value lost customers

Data-driven offer personalization - Select the offer with the highest chance of resonating with a lost customer

Offer timing and frequency tuning - Personal and seasonal timing to maximize offer effectiveness


*Study by Marketing Metrics