Logic20/20

Increase speed of innovation to market with a robust eCommerce platform

At a glance:

Clarisonic needed a robust eCommerce platform that would support company growth and full product capitalization. Logic 20/20 developed an eCommerce platform consisting of rearchitected and redesigned website support. We improved product launches and customer outreach that lead to an increase of key product sales by 300%.

Customer Challenge

Clarisonic needed an eCommerce platform to support their company growth and full product capitalization. The platform needed to decrease time to market and be intuitive for online sales conversion rates and lead generation. In addition, the infrastructure of the platform had to be flexible, scalable and maintainable while integrating backend shipping and fulfillment.

Approach and Solution:

Logic 20/20 developed an eCommerce platform and defined the high-level business processes. We:

  • Rearchitected and redesigned the website that is supported by a new and global content management system (CMS).
  • Defined high-level business processes and revision process to be implemented post deployment.
  • Managed complex stakeholder relationships, communicated strategic eCommerce issues to executive leadership, and trained users on system content maintenance.

Value and Benefits - “the wins”

Logic 20/20 provided Clarisonic with an eCommerce platform that supported company growth. The solution:

  • Increased eCommerce conversion rate by 58% within 30 days of launch.
  • Enabled growth of key product sales by more than 300% with a scalable platform, while enabling deeper brand knowledge and customer awareness.
  • Improved product launches and customer outreach with sales and marketing enablement.

About:

Clarisonic invented sonic skin cleansing in 2004 and today has sold over 15 million of its patented devices that help to reveal healthy, younger-looking skin. Their mission is to beautifully transform skin and does that by cleansing skin 6X better than hands alone. Clarisonic devices are the #1 most recommend by US dermatologists. Clarisonic is part of the L’Oreal Group.