A Salesforce center of excellence addresses critical pain points and uncovers ROI benefits
Despite the widespread adoption of Salesforce, some organizations consistently fall short of extracting the full spectrum of benefits from their implementations of the platform. A Salesforce center of excellence (CoE) can serve as a beacon to guide businesses towards maximizing their ROI and reaping the benefits that the platform offers.
Download our white paper Unlocking Salesforce ROI: how (and why) to establish a Salesforce center of excellence to learn
- Key functions and responsibilities of a Salesforce center of excellence
- Critical pain points that a Salesforce CoE can address
- How a Salesforce CoE can serve as a catalyst for substantial ROI across various facets of organizational functionality
- And more
Excerpts from Unlocking Salesforce ROI: how (and why) to establish a Salesforce center of excellence
In 2000, Salesforce.com was the first cloud-native software as a service (SaaS) vendor and an early innovator in the platform as a service (PaaS) arena, giving customers the ability to build their own customization and extensions to the application by 2006. In the dynamic landscape of customer relationship management, Salesforce stands as the unrivaled global leader, serving more than 150,000 customers worldwide. Despite its widespread adoption, some organizations consistently fall short of extracting the full spectrum of benefits from their implementations of the Salesforce platform.
Common symptoms of these shortcomings are poor user adoption, integration issues, and long lead times for implementing new features and enhancements on a platform designed to make it easy. In this evolving business environment, where every competitive edge matters, it’s imperative to overcome these obstacles and unlock the true potential of Salesforce as an enterprise solution platform.
Enter the Salesforce center of excellence (CoE)—a solution that serves as a beacon to guide organizations towards maximizing their ROI and reaping the benefits that the platform offers. In this white paper, we’ll delve into the CoE strategies and best practices that can empower an organization to harness the full power of Salesforce, turning challenges into opportunities and paving the way for success.
Why a Salesforce center of excellence is important
Establishing a Salesforce center of excellence is crucial for organizations aiming to maximize their ROI from the Salesforce platform. A CoE serves as a centralized governance body that streamlines processes, enhances user adoption, and ensures alignment with business objectives.
Key benefits of a Salesforce CoE include:
- Enhanced user adoption: A CoE addresses common challenges such as poor user adoption by implementing best practices and training programs, ensuring that users are well-equipped to leverage Salesforce effectively.
- Improved integration: By overseeing integrations, a CoE ensures seamless connectivity between Salesforce and other enterprise systems, reducing integration issues and enhancing data consistency.
- Accelerated feature implementation: With a dedicated team, a CoE can expedite the rollout of new features and enhancements, reducing lead times and keeping the organization agile in a competitive environment.
- Standardized processes: A CoE establishes standardized processes and best practices, leading to consistent and efficient use of the Salesforce platform across the organization.
- Strategic alignment: By aligning Salesforce initiatives with business goals, a CoE ensures that the platform supports the organization’s strategic objectives, driving growth and innovation.
In summary, a Salesforce CoE is instrumental in unlocking the full potential of the Salesforce platform, addressing critical pain points, and serving as a catalyst for substantial ROI across various facets of organizational functionality.
Ready to learn more? Download Unlocking Salesforce ROI: how (and why) to establish a Salesforce center of excellence today.
