Leveraging Data for Customer Engagement Strategy

Leveraging Data for Customer Engagement Strategy

You’ve probably done it at least once while shopping online – clicked on an item labeled “frequently bought together” before finally checking out. More than one-third of Amazon’s digital sales actually originate from this practice.   It works there and elsewhere...
Achieving agile MDM with microservices architecture

Achieving agile MDM with microservices architecture

As customer expectations escalate, competition increases, and regulatory pressures grow, organizations must demand greater agility from their master data management (MDM) systems: faster intake and outflow of data, more flexible support for business functions, faster...
Making privacy training stick with gamification

Making privacy training stick with gamification

It’s been some time since the GDPR went into effect, and hopefully every employee who handles the personal data of EU residents has gone through the proper training. So … now what? Can you answer “yes” to each of these questions? If your marketing team launches a...
GDPR: Setting a new analytics standard

GDPR: Setting a new analytics standard

You might be wondering if you are in scope of the new European Union General Data Protection Regulation (GDPR). Chances are if you do business in Europe, if you have employees residing in the EU, or if you have an external website, then you will likely be subject to...