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Data privacy: Why you need an integrated approach

Data privacy: Why you need an integrated approach

by | Apr 3, 2019 | Insight

When the EU first passed the GDPR, some U.S. companies treated it as a “one and done” occurrence, never expecting to see comprehensive data privacy legislation on this side of the Atlantic (or anywhere else). As a result, many took the approach of simply segmenting...
Data Governance: Essential for Marketers

Data Governance: Essential for Marketers

by | Mar 12, 2019 | Insight

2-minute read Where did you store that file with details on last year’s most lucrative client? How many meetings have been interrupted by a coworker with last week’s figures? Remember how that last campaign flopped when your team used dysfunctional processes? We see...
The 4-step guide to data privacy

The 4-step guide to data privacy

by , | Jan 30, 2019 | Insight

GDPR, CCPA, and other data privacy laws are changing the way companies must approach the personal data they gather, store, process, and disclose. And it’s not just legislation that has businesses concerned. Consumers are more keenly aware than ever of how companies...
Data privacy: Your questions answered

Data privacy: Your questions answered

by | Dec 19, 2018 | Insight

Back in 2016, when the European Union passed the General Data Protection Regulation (GDPR), relatively few American companies took notice. For many of these businesses, reality hit hard when the GDPR enforcement date loomed in 2018 and they realized (1) it really did...