How do you turn sales analytics tracking into a fun game that engages the entire sales team—and maybe even fires up a little smack talk?

That was the challenge Lead Developer Isabel Martinez and her team tackled in a recent Salesforce project for a global staffing firm. Check out Isabel’s video above where she shares

• Why our client needed to move beyond spreadsheets and whiteboards for tracking sales data

• How a lack of workable off-the-shelf options led to Isabel’s team creating a new gamification app from scratch

• How the team translated the client’s business requirements into an app customized for their needs

• How the team approached the challenges of working with a highly customized Salesforce application

• Why this project was a dream come true for Isabel and her team

Like what you see?