Unlocking Salesforce ROI: How (and why) to establish a Salesforce center of excellence

Despite the widespread adoption of Salesforce, some organizations consistently fall short of extracting the full spectrum of benefits from their implementations of the platform. A Salesforce center of excellence (CoE) can serve as a beacon to guide businesses towards maximizing their ROI and reaping the benefits that the platform offers.

Download our white paper Unlocking Salesforce ROI: how (and why) to establish a Salesforce center of excellence to learn

• Key functions and responsibilities of a Salesforce center of excellence
• Critical pain points that a Salesforce CoE can address
• How a Salesforce CoE can serve as a catalyst for substantial ROI across various facets of organizational functionality
• And more

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In 2000, Salesforce.com was the first cloud-native software as a service (SaaS) vendor and an early innovator in the platform as a service (PaaS) arena, giving customers the ability to build their own customization and extensions to the application by 2006. In the dynamic landscape of customer relationship management, Salesforce stands as the unrivaled global leader, serving more than 150,000 customers worldwide. Despite its widespread adoption, some organizations consistently fall short of extracting the full spectrum of benefits from their implementations of the Salesforce platform.

Common symptoms of these shortcomings are poor user adoption, integration issues, and long lead times for implementing new features and enhancements on a platform designed to make it easy. In this evolving business environment, where every competitive edge matters, it’s imperative to overcome these obstacles and unlock the true potential of Salesforce as an enterprise solution platform.

Enter the Salesforce center of excellence (CoE)—a solution that serves as a beacon to guide organizations towards maximizing their ROI and reaping the benefits that the platform offers. In this white paper, we’ll delve into the CoE strategies and best practices that can empower an organization to harness the full power of Salesforce, turning challenges into opportunities and paving the way for success.