Choosing Between Consulting Firms and Agencies

Choosing Between Consulting Firms and Agencies

With the advent of smartphones, wearable tech, booming e-commerce, and the Internet of Things (IoT), Big Data has woven itself into the fabric of our lives and our livelihoods. In response, today’s marketing industry is undergoing a seismic shift from being...
Increasing Ad Revenue with Machine Learning

Increasing Ad Revenue with Machine Learning

2-minute read Search engines serve customers across a wide range of demographics. Businesses interested in improving their search engine performance can work with technology companies behind these search engines to analyze search data, find potent keywords, and refine...
5 use cases for conversion optimization

5 use cases for conversion optimization

3-minute read Conversion optimization is the process of making informed adjustments to get better ROI from existing content. Wondering about use cases for conversion optimization? Below are five that demonstrate the value it can have for marketing, sales, and overall...