Go-to-market with a dynamic strategy

Go-to-market with a dynamic strategy

Remember the domestic vacuum market before robot vacuums came along? For decades, vacuums were attempting to innovate their market by adding new features to the same human-operated machines or making them sleeker or improving the suction. Then iRobot came along and...
Customer segmentation analysis

Customer segmentation analysis

3-minute read As each brand of smartphone competes for more functionality, there is a new competitor entering the market with the opposite focus. These simplistic phones, like The Light Phone, strip away all of the extra functionality of a smart phone to get back to...