Marketing analytics: how to overcome the tech bottleneck

Marketing analytics: how to overcome the tech bottleneck

5-minute read Remember the days when marketing was a calm, cool environment where a good set of customer analytics would tide you over for a month’s worth of strategic, data-driven decisions? Yeah, neither do I. Today customer behaviors, preferences, and attitudes can...
Increasing Ad Revenue with Machine Learning

Increasing Ad Revenue with Machine Learning

2-minute read Search engines serve customers across a wide range of demographics. Businesses interested in improving their search engine performance can work with technology companies behind these search engines to analyze search data, find potent keywords, and refine...