Gaining control of enterprise customer data

Gaining control of enterprise customer data

We created a vision of how to handle this SaaS provider’s enterprise customer data—and built a detailed plan for achieving it.   At a glance For a large SaaS provider, lack of a single source of truth for enterprise customers hindered them from capitalizing...
Marketing analytics: how to overcome the tech bottleneck

Marketing analytics: how to overcome the tech bottleneck

5-minute read Remember the days when marketing was a calm, cool environment where a good set of customer analytics would tide you over for a month’s worth of strategic, data-driven decisions? Yeah, neither do I. Today customer behaviors, preferences, and attitudes can...