Conversion Dashboards and ROI: Driving Business Growth

Conversion Dashboards and ROI: Driving Business Growth

4-minute read Whether it’s a purchase, download, sign-up, or chat, conversion is a key element of your marketing plan. Luckily, your website (or email or app) can have many opportunities for customer conversion. Staying aware of and attuned to conversion rates is a...
Understanding Customer Behavior through Analytics

Understanding Customer Behavior through Analytics

“Know yourself to improve yourself.” – Auguste Comte   The importance of customer behavior analytics can’t be understated. Today’s technological landscape includes the Internet of Things (IoT), Industry 4.0, smart phone apps, and wearable technology....