Are data privacy laws killing digital marketing?

Are data privacy laws killing digital marketing?

When GDPR was first passed in 2016 — and again when CCPA became law in 2018 — waves of fear and trepidation spread across the digital marketing universe. The “Wild West” days of collecting any data, anytime, anywhere, by any means, and using it without restriction...
The 3 common myths about data privacy

The 3 common myths about data privacy

The business world has reached a turning point in data privacy: it’s no longer optional. More data privacy laws are being proposed around the world, and customers and business partners want to know about your privacy practices before they’ll do business with you. As...
How data science solves business problems

How data science solves business problems

A few years ago, in the earliest days of the analytics boom, a tech writer at Fortune magazine claimed that data was the new oil. While this is mostly accurate—it’s a highly-prized commodity—a better analogy for data is that it’s a renewable resource. In contrast to...