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Global Partner Marketing: Expanding Reach and Impact

Global Partner Marketing: Expanding Reach and Impact

by Logic20/20 Consulting | Jan 11, 2022 | Insight

Snapshot   Microsoft needed to optimize content management for their B2B partner network. We created a new operating model to streamline processes, improve agility, and optimize technology. We also dedicated a team to serve as PMO for Microsoft’s partner...
Web accessibility: what it is and why it’s important for business

Web accessibility: what it is and why it’s important for business

by Patricia Evanno | Oct 26, 2021 | Insight

5-minute read Quick summary: In addition to benefiting users with disabilities, website accessibility helps businesses practice social inclusivity, improve their brand perception, and build a better experience for all customers. If you could make some simple changes...
Marketing Analytics: Establishing a Culture of Experimentation

Marketing Analytics: Establishing a Culture of Experimentation

by Eric Nelson | Sep 10, 2021 | Insight

    Remember the days when marketing was a calm environment where a good set of customer analytics would tide you over for a month’s worth of strategic, data-driven decisions? Yeah, we don’t either.    Customer behaviors, preferences, and attitudes can change at...
Reinventing the online customer experience

Reinventing the online customer experience

by Logic20/20 Consulting | Jun 6, 2021 | Insight

  We re-platformed a utility company’s outdated website to improve UX, compliance, and accessibility   At a glance A regional gas company had an outdated 800-page website that left its customers under-served and raised accessibility issues that could...
DigitalNOW Podcast | Transform your digital marketing without being “creepy”

DigitalNOW Podcast | Transform your digital marketing without being “creepy”

by Matt Trouville | Feb 18, 2021 | Insight

25-minute listen Digital Transformation may mean different things to different people. When it comes to marketing, it means a digital-first reimagination of the marketing discipline. It also means moving faster with more emphasis on customer experience. 2020 was a...
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