Marketing analytics: how to overcome the tech bottleneck

Marketing analytics: how to overcome the tech bottleneck

5-minute read Remember the days when marketing was a calm, cool environment where a good set of customer analytics would tide you over for a month’s worth of strategic, data-driven decisions? Yeah, neither do I. Today customer behaviors, preferences, and attitudes can...
DigitalNOW Podcast | Machine learning for good

DigitalNOW Podcast | Machine learning for good

17-minute listen Thanks to advancements in machine learning, companies are now using this application of artificial intelligence to change the world. And right now, we could all use a little more good in the world. This tool can help us quickly find patterns, predict...
Digital Trends 2021: Insights and Forecasts

Digital Trends 2021: Insights and Forecasts

7-minute read As we look at the year 2020 in the rearview mirror (thank goodness) and think about digital transformation in 2021, the first word that comes to my mind is accelerated. In businesses across all industries, the unprecedented challenges of last year forced...