Gaining control of enterprise customer data

Gaining control of enterprise customer data

We created a vision of how to handle this SaaS provider’s enterprise customer data—and built a detailed plan for achieving it.   At a glance For a large SaaS provider, lack of a single source of truth for enterprise customers hindered them from capitalizing...
Customer feedback dashboard

Customer feedback dashboard

6-minute read For years, businesses have been chasing the holy grail of a true Voice of the Customer (VOC) analysis—a 360-degree view that reveals everything they need to know about their customers. In many organizations, this aspiration can lead down a rabbit hole of...