How to improve your personalization strategy

How to improve your personalization strategy

With nearly every business having an online presence, brands need to find creative ways to differentiate themselves. Personalization drives growth for businesses and helps nurture consumers who want their buying intent to be understood and to receive the instant...
MDM strategy: 5 steps to success

MDM strategy: 5 steps to success

Many companies struggle to ensure that their data is easy to find, current, accurate and shared with only those who need it. A whopping 80% of an analyst’s time is spent solely on discovering and preparing data, according to the Harvard Business Review. At the same...