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Conversion Dashboards and ROI: Driving Business Growth

Conversion Dashboards and ROI: Driving Business Growth

by | Jun 25, 2019 | Insight

4-minute read Whether it’s a purchase, download, sign-up, or chat, conversion is a key element of your marketing plan. Luckily, your website (or email or app) can have many opportunities for customer conversion. Staying aware of and attuned to conversion rates is a...
Understanding Customer Behavior through Analytics

Understanding Customer Behavior through Analytics

by | Jun 11, 2019 | Insight

“Know yourself to improve yourself.” – Auguste Comte   The importance of customer behavior analytics can’t be understated. Today’s technological landscape includes the Internet of Things (IoT), Industry 4.0, smart phone apps, and wearable technology....
Data Governance: Essential for Marketers

Data Governance: Essential for Marketers

by | Mar 12, 2019 | Insight

2-minute read Where did you store that file with details on last year’s most lucrative client? How many meetings have been interrupted by a coworker with last week’s figures? Remember how that last campaign flopped when your team used dysfunctional processes? We see...
Unlocking the Benefits of AI in Marketing

Unlocking the Benefits of AI in Marketing

by | Feb 26, 2019 | Insight

2-minute read Prior to the birth of the Internet, customer interaction occurred in person, via mail, or over the phone. Now, with much of our daily lives consumed by screens, it’s no surprise that the Internet has changed the way companies interact with their...