Analytics trends in 2021: what to expect

Analytics trends in 2021: what to expect

by | Jan 5, 2021 | Insight

5-minute read 2020 was a pivotal year in many ways. We all learned a lot about coronaviruses, public health policy, and even ourselves as we dealt with lockdowns during the COVID-19 pandemic. As we look at analytics trends in 2021, the impact of what we have...
Enhancing Customer Service with Virtual Agents

Enhancing Customer Service with Virtual Agents

by | Oct 13, 2020 | Insight

3-minute read Quick summary: How customer service AI in the form of virtual agents for customer service that benefit customers, customer care agents, and the business. Note: This article is an update to “Using conversational AI to improve your business”...
How to improve your personalization strategy

How to improve your personalization strategy

by | Jun 23, 2020 | Insight

With nearly every business having an online presence, brands need to find creative ways to differentiate themselves. Personalization drives growth for businesses and helps nurture consumers who want their buying intent to be understood and to receive the instant...
Decision trees: accuracy in ML

Decision trees: accuracy in ML

by | Jun 4, 2020 | Insight

Supervised machine learning offers a variety of regression, classification, and clustering algorithms. In my previous articles, I focused on describing the most popular classification algorithms such as logistic regression and support vector machines. I went over each...