Leveraging Data for Customer Engagement Strategy

Leveraging Data for Customer Engagement Strategy

You’ve probably done it at least once while shopping online – clicked on an item labeled “frequently bought together” before finally checking out. More than one-third of Amazon’s digital sales actually originate from this practice.   It works there and elsewhere...
Using chatbots for customer service

Using chatbots for customer service

If your company has any kind of online customer service presence, you probably should use bots. Here’s why.   Chatbots remove friction from interactions Customer service automation has moved beyond the dark ages of Interactive Voice Response, infamous for the...
Retail Omnichannel and BOPIS

Retail Omnichannel and BOPIS

What is BOPIS? Buy Online and Pickup In Store systems, as a component of the omnichannel, have certainly helped businesses hold their own against retail delivery services such as Amazon Prime. First introduced as a multi-channel customer experience concept before the...